Purpose of the brand:

To build an ecommerce fragrance brand with strong organic search visibility, clear product positioning and a website structure designed to help customers find products through Google.

The focus was not just on how the brand looked, but how it performed online: SEO-led product descriptions, searchable collection pages, clear wording, consistent branding and content designed to support long-term discoverability.

The aim was to create a luxury-inspired home fragrance brand that could attract customers through search, build trust quickly and turn product visibility into website traffic and sales.

This project shows my ability to combine ecommerce branding with practical SEO, helping a small product-based business become more searchable, more polished and easier for customers to buy from online.

My work includes

Building and managing the website

SEO-led product descriptions

Collection page wording

Meta titles and descriptions

Product photography direction

Brand positioning

Homepage messaging

Sale and clearance campaigns

Pinterest visibility

Social media content ideas

Customer-focused product wording

Google search discoverability

Luxury-inspired visual branding

Website updates and product uploads

Trust-building content for buyers

Organic traffic growth through search

Blogs for SEO and Google and ai optimisation

Results

.This website performance snapshot shows that the majority of traffic to The Scented Studio comes from search engines, with 68.4% of visitors arriving through organic search over the last 30 days.

This suggests the website has strong search visibility and that SEO-led content, product wording, page structure and brand positioning are helping the site appear where customers are actively searching.

For an ecommerce brand, this is valuable because organic traffic can support long-term visibility without relying only on paid advertising or social media reach.

This analytics snapshot highlights how traffic is reaching The Scented Studio through multiple online sources, including search engines, Pinterest and AI-driven discovery platforms such as ChatGPT.

The appearance of ChatGPT as a referral source reflects how search behaviour is evolving, with users increasingly discovering brands, products and websites through AI-assisted recommendations and conversational search tools.

Combined with strong organic search visibility, this suggests that SEO-led content, product wording and clear website structure are helping The Scented Studio remain discoverable across both traditional and emerging digital platforms.

Founded in 2020, The Scented Studio was built as an independent ecommerce home fragrance brand with a focus on strong branding, SEO-led visibility and long-term organic growth through Google and digital discovery platforms.