I built Elly-Herriman.com as my own personal brand and portfolio website to bring together my work across marketing, PR, editorial content, brand communications and digital visibility.

The website was created to showcase my experience across international property, wellness, aesthetics, healthcare and ecommerce, while positioning my work in a clear, professional and visually consistent way.

My work includes:

Website creation

Page structure

Copywriting

Brand positioning

Visual direction

Portfolio development

Project pages

SEO-led content planning

Digital presentation

Personal brand strategy

Pinterest Strategy, Organic Visibility & Audience Growth

Pinterest forms part of my wider long-term visibility strategy across property, lifestyle and brand-led content.

I create and manage search-focused Pinterest content designed to increase discoverability, support website traffic and strengthen organic digital presence over time. The strategy combines visual branding, SEO-led keywords, audience behaviour and consistent publishing across multiple niches including international property, travel, aesthetics, wellness and ecommerce.

Unlike short-term social media reach, the focus is on evergreen visibility and long-term discoverability through search-led content and educational pins.

Example results over 30 days include:

35K impressions

2.1K engagements

449 saves

19K total audience

1.2K engaged audience

The content strategy focuses on creating valuable, visually consistent content that continues generating visibility beyond the initial posting period.