About Elly Herriman

Marketing Director | Brand Strategist | Founder | PR & Communications

I’m Elly Herriman, a marketing and communications professional with experience spanning international property, healthcare, aesthetics, wellness and ecommerce.

My work combines senior marketing leadership, brand strategy, public relations, website development and digital communications, helping businesses strengthen their reputation, communicate their expertise and establish a credible presence in competitive markets.

Alongside my leadership roles, I have founded and developed my own businesses, giving me a practical understanding of what it takes to build a brand, attract customers and maintain commercial momentum.

I believe effective marketing should do more than look impressive. It should build trust, create opportunities and contribute to long-term business growth.

Marketing, PR & brand communications for businesses that want to look credible, visible and commercially clear.

Available for freelance projects, consultancy and retained brand support.

Leadership & Professional Experience

My professional background combines strategic leadership with hands-on experience across marketing, communications, editorial development and digital business growth.

As Director of Marketing, Communication & Innovation at International Property Alerts, I work across international property marketing, brand communications, media strategy and digital initiatives within a global real estate network.

My wider experience includes marketing and client development for established aesthetics businesses, communications within healthcare and wellness, and developing ecommerce brands from the ground up.

I work across both business-to-business and consumer markets, adapting strategy and communication to suit different audiences, commercial objectives and industries.

Having worked across international markets, including Spain and the UK, I bring a broader perspective to brand positioning, customer engagement and international business communications.

Entrepreneurship & Award Recognition

In addition to my corporate roles, I am the founder of Overseas Property Insider, an independent international property editorial platform dedicated to helping people make informed decisions about buying property and relocating overseas.

I created the platform from the ground up, developing its brand identity, website, editorial direction, international property guides and search-focused content strategy.

In 2026, Overseas Property Insider received two distinctions at the Wealth & Finance International Investment Excellence Awards:

Best Overseas Property Investment Insights Platform 2026

International Relocation Guidance Excellence Award 2026

These awards represent an important milestone in the development of a founder-led business built around accessible information, independent editorial content and international property expertise.

View the official award recognition

Overseas Property Insider

What I Do

I help businesses develop stronger brands, clearer communications and more effective digital strategies.

My work includes:

- Marketing Strategy & Brand Positioning: Developing clear brand identities, messaging and marketing direction.

- Public Relations & Media Communications: Creating credible stories, editorial opportunities and professional communications.

- Website Development & Digital Presence: Building and improving websites that reflect a business's identity and commercial objectives.

- SEO & Editorial Content: Producing informative articles, industry commentary, website copy and search-focused content.

- Social Media & Content Strategy: Developing consistent messaging and purposeful content across digital channels.

- Business Development & Strategic Relationships: Supporting commercial communications, industry connections and opportunities for growth.

I am equally comfortable shaping an overall strategy or managing the practical details needed to bring it to life..

Industries & Expertise

My experience spans a diverse range of sectors, each requiring a different approach to marketing, customer communication and brand development.

International Property & Real Estate

Global property marketing, overseas buyer communications, property editorial, developer exposure and international brand positioning.

Healthcare & Wellness

Patient-focused communications, healthcare marketing, service positioning and educational content.

Aesthetics & Beauty

Clinic marketing, treatment education, reputation management, client development and professional brand communications.

Ecommerce & Lifestyle

Product positioning, customer retention, digital content, organic visibility and online brand development.

Working across these industries has strengthened my ability to translate complex information into communication that is clear, engaging and commercially relevant.

My Approach

I believe successful marketing starts with understanding a business, its audience and what makes it different.

A strong brand is not necessarily the loudest. It is one that communicates consistently, earns trust and gives people a clear reason to choose it.

My approach combines strategic thinking with practical execution. I focus on creating work that is professional, purposeful and aligned with wider business objectives.

Whether developing a new brand, improving an established digital presence or supporting a business through its next stage of growth, my priority is to deliver communication that strengthens credibility and creates lasting value.